The New World of PR

The new world of PR- If you’ve previously dismissed PR as advertising’s poor relation, or something to do to keep the MD happy once in a while by getting their photo in the press, it’s time to be reintroduced.

It’s always been more than this but now there seems to be a new dawn of understanding coming into play and brands are starting to see PR for what it really is – an incredibly powerful tool for managing the relationship you have with your customers.

As brands fight harder and harder for customer loyalty and customers become more and more demanding, it’s crucial that marketing teams are armed with the most powerful tools to fight for their customers’ love. This is the year for the new world of PR.

PR to many used to mean media relations but it’s now undeniably so much more. It’s come round full circle to actually mean what it stands for- Public Relations and it’s being embraced for this.

PR is two-way communications- PR used to be seen as one way traffic. Brands put their messages out to the consumer, after carefully structured communications being signed off across several internal departments, with the corporate line having been agreed company wide. It was a very controlled exercise. The customer was on the receiving end but was not necessarily expected to respond, rather simply soak up the information and love the brand all the more for it.

Now PR isn’t about one way traffic, nor is it so dependant on the media- it’s about good old fashioned communications called conversation.

Customers have become more sophisticated. They demand more. They know more. They use technology a lot more. The information available to them is vast. Their choices are immense. So where is the cut-through? It’s got to be in building strong, meaningful relationships to command brand loyalty and sort the wheat from the chaff.

A brand proactive in their conversations with customers is a brand in touch with its audience

Regards

Bradley Chapman

Why does Bradley Chapman think that he can help Increase the chances of Entrepreneur success rates?

Bradley Chapman came up with the idea of creating a UK and potentially a World leading Entrepreneur based support business back in 2007 after he had been through some major personal adversity after breaking up with the mother of his two children. Bradley had been involved in a wide range of businesses and had worked 6-7 days a week for most of his working career but found himself not being able to find one place that he could go to that would provide him with a cradle to the grave entrepreneur support network to help improve his chances of business success. He found that there were singular specific facilities available on the market but not one all encompassing entrepreneur based support service.

Million Impossible’s online network was born during November 2007 with zero members – but Bradley had a big dream that one day the company would become a world leading Entrepreneur Authority. Million Impossible have now progressed the business and offer both online networking (Million Impossible) , face to face networking (Entrepreneur School) and publish a business Magazine called (Raw Business Magazine) which features high profile Entrepreneurs like Rachel Elnaugh, Duncan Banatynne, Doug Richard and Max Clifford – The journey Is far from complete!

With the launch of Entrepreneur School Chelmsford in June 2008 and with 10,000 registered online members the business now has 10 ES school areas planned to go live during October and November 2009 with UK wide coverage planned by the end of 2010. Each school is run by an ES leader, who is also a Million Impossible online networking member. Attendance levels range from 15-30 people per event (held every two weeks) . As the exposure grows and the word spreads so will our attendance levels….

But that is not the final picture!

The company plans to open 3 regional Entrepreneur training centres during 2010 – one in the north, one in the midlands and one in the south. The residential training centres will be called “Entrepreneur School”. The schools will be syllabus lead with experienced and established entrepreneurs teaching aspiring entrepreneurs how to start up their business (safely). There will be a second tier syllabus for companies established under 2 years and a third tier master class for established business.

The Overall Aim!

To provide start up business owners and aspiring entrepreneurs with comprehensive start up knowledge using an initial training course. Upon leaving the course they gain automatic membership to an online network of 10,000 online contacts (continually growing) to do business and network with. The third benefit is Entrepreneur School local events which provides the Entrepreneurs with face to face networking opportunities – In fact everything that a business would need to start, grow and succeed!

Indeed cradle to the grave… or as Bradley suggests “Dreams to Reality”

YouTube VideosBradley speaking at the British Library “Inspiring Entrepreneurs”
Million Impossible at the “Business Startups Show”
“Entrepreneur School launch”

Million Impossible is currently building a new GLOBAL business networking website which is due to go live during Jan/ Feb 2010!

Will you consider Donating to help me to help UK Entrepreneurs?

My Name is Bradley Chapman. I consider myself an passionate and driven Entrepreneur. If you have taken the time to read through my personal blog and either visited or perhaps joined my Entrepreneur Networking Website, then you will understand and perhaps feel and associate with my struggle to grow a business that helps increase the chances of success in UK business start ups as well as preserving the sometimes lifetime efforts of business owners and Entrepreneurs.

I have achieved what have to date with limited financial resources and some very kind friends and supporters and now require further assistance by way of donation to help me continue my journey. There are so many just causes that deserve donations and I am by no way as important the RSPCC, RNIB and Cancer Research to name but a very few, however, If businesses are to survive and prosper and have somewhere to turn in their darkest hour that is both open and honest, then i truly believe with your continued support, that we could achieve it.

Even a donation of one pound will help me to move my plans for Million Impossible and Entrepreneur School forward but if you would like to donate more then I can assure that it will go towards helping somebody to do something that they had not previously thought was possible.

Click on the link below to go through to my PayPal account and help me move Million Impossible forward in becoming the UK’s leading “Overcoming Adversity” Business Networking Website.

https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=5326640

To read more about Entrepreneur School Click Here.
To read more about Million Impossible Click Here.
To register Free and join Million Impossible Click Here.
To read the latest editions of Raw Business Magazine for Entrepreneurs Click Here.
To read my latest editorial piece for Raw Business Mag Click Here.

To see my speech at the British Library Click Here.

I am not proud to ask ask for donations, in fact it was a suggestion from a wealthy mentor who is unknown to me and goes by the nom de plume of “Mr C”. I have taken his advice and hope that if you have experienced the journey toward becoming a successful Entrepreneur,then you will know the pains involved and how your mind body and soul is tested to the absolute limits each and every day.

I believe that I have the resolve to overcome my fears and face my adversity head on but i am also man enough to say at this juncture that I cannot do it alone.

For all Entrepreneurs, Never give in trying to reach your dreams and above all consider all the risks that you will take and what you may have to give up as you try to touch the stars.

Your Help will not be forgotten

With Warmest Wishes
Bradley Chapman
Million Impossible – The Entrepreneur Network
Bradley Chapman – My personal Web site

More Videos About Million Impossible

Entrepreneurs don't lose your heads under pressure

I am sorry that my blog entries have not been as regular as normal. We have been going through some changes in the business, most of which is very positive but this has drained our time and our resources.

We have appointed a new creative agency to head up the design of Raw 6, which is our first printed edition. Everyone at Mi would like to extend our thanks to Clare Bradbury, Chris and the team at Passion Marketing for the amazing pitch and the time spent on their design concepts – Brilliant! Everyone at Team Mi HQ are looking forward to a dynamic and essential read for Raw Entrepreneur 6, which will be available in both printed and digital formats.

In every day business life and as most Entrepreneurs would agree, life can become very frenetic and at times you do need to step back and work out a precise planned strategy but of course at Mi most days our best laid plans turn into chaos!

We have installed a new CRM system “Fusemetrix” again with great thanks to Matthew Ballinger and his team at Web Office Systems. Matt we love the system and the support is first class and we cannot wait to promote your system to our members. It is cost effective and does everything that you need whether you are in a service, supply or stock holding sector.

We try to maintain a very humble approach to our Entrepreneur members as we too know only too well how hard it is in this difficult climate to build a business, let alone make a profit. Of course along the way most businesses will at some stage face adversity and as my post header suggests:-

“Entrepreneurs don’t loose your heads under pressure”

If you work alone, take time out to talk to other people and ask for their feedback. If you are member o Million Impossible’s network then go online and ask for help. If you have a team that cannot manager pressure then teach them to handle pressure. This may take some time, but persevere and you will have wins.

As Entrepreneurs we cannot shows flaws to our staff and they must see you as a person that can think outside the box, solve a problem or challenge and turn a negative into a positive. Teach your team to be solution thinkers. Instead of saying something cannot be done teach them to find a make to make it happen.

If any of you have seen the film K19 staring Harrison ford and Liam Nelson you will know what I mean. Take your people to the limits and when the time comes, you will know what they can and cannot do.

I am looking forward to Entrepreneur School and we have so many excited people that wish to get involved both Tutors and Pupils.. We will be holding a pre launch at a London venue in the next couple of weeks and I will keep you all informed as to our progress.

Well done to Heidi Weir for interviewing Max Clifford, who will be on the front cover of edition 6 of Raw Entrepreneur Magazine. We have uploaded Max’s Mi Tube video to our website so please take a look.

Dreams to Reality
Bradley

September is bad month for me!

I have not been myself during September and have found myself reaching for something that is not there. I broke up with my ex two years ago this month and it has brought back all the pains and anguish that i went through. It was not just the break up but the 18 months of hell that ensued and of course the custody battles to see my two beautiful girls…

Although i am now in a flourishing relationship with a woman who really loves me and my kids, the month of September is a month i do like to face and quite honestly have not faced it too well at all. My work has suffered and as a result my team have missed me at the helm and my health has also suffered as a result.

To top it all off, I visited an allergy specialist only to find out that i can no longer take any comfort eating chocolate, cheese, white bread, wine and my favourite of all mushrooms and shell fish! Oh well jelly babies here we come….

I have not really had closure on what happened two years ago and i must admit that i have had trouble coming to terms with it, although i have moved on i still bear the scars.

I think that when people go through a break up they can cause more emotional and financial damage than necessary – after all it takes a stronger person to say sorry..and a weaker person not to.

So as i leave September i am looking forward to October and the first of our trade shows which we are attending at The Business Show on the 23rd October 2008 being hosted at the Bolton Arena.

September will never be my best month and i apologise to all my team if i have seemed a little distant. I am strong but everyone needs to take a little shelter sometimes.

All my love

Bradley Chapman

Entrepreneurs – Face what you fear dont be afraid

I was talking to a close friend of mine this evening about something that is due to happen to him shortly. He said to me that he was unsure if what to do and that he has now change the path that he was going to take and has decided to change the path……..

We all have decisions to make every day, some easy, some not so.. but at the end of the day we do what feel is right, we do what we feel will provide us with the best outcome.

However, sometimes our judgement can be marred our clouded by what we do not know – The Unknown! The unknown can cause us to make knee jerk reactions when we should stand steadfast with our beliefs in tact.

All i can say to you my friend is that i too have faced the situation that you are now in and you will make the decision that is best for your and your family as we stand in the present, but do not make the mistake that many make in our position in that we make the decision based on what might happen and what could happen rather than what will happen..

Tell the story how it is and let the chips fall where they may…. “nothing can hurt you unless you give it the power to do so..

Good luck – Champ

I am with you through thick and thin…

Regards Bradley

Entrepreneurs – You will know what to do in the morning?

They say that if you have a lot on your mind and you need to either make important decisions, decide which route or direction to take your business, that if you sleep on it you very often find the answers that you are looking for!

I have deliberated for well over a week on the position that I find myself in and I still do not have the answers that I need. I am uncertain whether I have just worn myself out after 38 years of burning the candle at both ends or if the real reason is that actually I am scared of taking the next steps..

If I were honest, which I should be after creating the Worlds first honest Entrepreneur Network www.millionimpossible.com and now having launched our online Entrepreneur Magazine www.millionimpossiblemagazine.com ironically named Raw Entrepreneur – The truth is that I am scared about the next steps.

I am scared for a few reasons and I have to think very carefully about how I put this as I might offend some very close colleagues and friends of mine.

FIRSTLY – I am tired and of course a little burned out but that is no excuse for me not standing and the helm regardless of my personal situation. My team looks to me for inspiration, guidance, belief and direction.

I have provided direction and I must say that all I visualised has happened, perhaps not as quickly as one would like but is happening. The business has gained a certain momentum and we have created a market for our service.

I cannot keep finding the route and delivering the ideas and even if I do they need to be followed out to a tee and they are not.

SECONDLY – I now look to others to find the strength and  courage to move out of their comfort zones and attack or at least try something that are either unfamiliar with or scared of, baring in mind most will not admit that they are afraid, instead they will deflect and project  their fears on to another person or situation.

THIRDLY – I know that to move the business to next level it will take precise planning, a major cash flow boost and I will need the whole team behind the effort. Unfortunately we have a mixture of abilities within our team but very few of the team will actually take the time to read, learn and absorb a new idea or indeed take the important time to gain a far greater knowledge than we currently possess.

Finding the Answer?

I am not sure what to do. I have tried to push my people forward but it has and is draining me. I cannot keep pushing and it is taking too much of my strength.

Should I accept that some people do not wish to better than who they are even thought I know that they are just like me – Afraid?

Should I accept that perhaps I am different in that I look at challenges as something that can be overcome?

Should I accept the fact that the younger generation have very little life skills and in fact most feel that the world owes them a living and that working hard is something that is a dying trade?

Should I stop driving the people I love to new heights, new ideas and new frontiers as I always have done?

The Answer

The real problem for me is that after all the pain and adversity that I have been through in the last two years that I know that I have to stay strong for anyone who seeks my help, advice and guidance for both their business and most importantly their personal lives which can greatly impact upon the decisions that as Entrepreneurs we make.

So after a week of deliberating I have made the decision that different people will act at different times, some may never take action but if I stop being me then what hope do we have for the people who need help, support and guidance the most? None….

I will keep battling, I will keep driving and I will continue believing that we are all capable of so much more. I will continue to encourage and empower the people around me with the goal that if we take small steps then it will make for a great journey…

Bradley Chapman – MD
Million Impossible Plc – The Worlds first Honest Entrepreneur Network
www.millionimpossible.com

The Secret Millionaire – Back to Reality

I was watching The secret Millionaire on TV last night and when i see the Millionaires giving out their hard earned money to worthy causes it always makes me cry.. Yes I’m a big softy at heart but it’s the impact that these Entrepreneurs can make on people’s lives…. as well as their own.

During our business careers we get so engrossed with our goals and aspirations that some times we forget to look back and enjoy the successes. There is an old saying “Along the way always remember to smell the roses”.

The Entrepreneurs that give away their money have a big “Take Away” value from giving to people and i believe the biggest impact is that they realise that so many people give unconditionally rather than taking, that actually it makes us feel proud but also ashamed that we as Business people and Entrepreneurs have perhaps taken more than we have given.

So today let me ask you to do something:- Phone some one you either know or do not know and offer them some form of help without expecting anything in return and i guarantee you that goods things will come.

Business Networking is not dissimilar in that you first give and then you receive. One of my membership team guys said to me today “i cant be bothered with free members and i do not get anything from it”. I said to him “To the contrary every free member is not just a new client and friend, It is also an opportunity”.

The opportunity is of course what you make of it. I believe that the bigger your network of friends and business acquaintances will help you make your journey toward success that little bit easier… and we are proving that every day with Million Impossible.

Even if you give something away free you gain many things in return. I guess it just depends on your perspective!

“Always be prepared to go on the occasional wild goose chase as that’s what wild geese are for”

Regards Bradley Chapman – MD Million Impossible PLC

www.millionimpossible.com
www.millionimpossible magazine.com

Entrepreneur Networking at it's Best!

After spending what was quite a few months building a good working relationship with Rachel Elnaugh, she kindly  agreed to provide our new digital magazine with a cover story for the launch edition of the mag www.millionimpossiblemagazine.com (Thanks Rachel). Shortly after the magazine was published I received a call from Rachel’s publicist who then introduced me to a gentleman called Jonathan Jay

Jonathan  called me last Friday and we had a brief discussion about Million Impossible and Jonathan’s business which offers “Brilliant Business Advice From One of the UK’s Top Entrepreneurs” and we have now set a meeting for early September to discuss synergies between our businesses.

It just goes to show that networking really does work and it also proves that networking can be mutually beneficial for all parties.

Some days i look at our little business and think , quick ,launch the lifeboats and other days i look at our business with pride and admiration for the potential of Million Impossible really is quite simply that we could, actually against all the odds achieve the Impossible.

If you have not experienced the the benefits that networking can bring you then i urge you to take the time and consider this.

Just under a year ago i was on my knees, bankrupt and had hit rock bottom. Today I am not a bankrupt and with my close team are successfully running a business that talks honestly about being an Entrepreneur and running and owning a business.

Today we have over 1300 members on Million Impossibles business network and 5000 advertisers with a potential readership audience of 100,000+ for our digital magazine called “Raw Entrerpreneur”… We are about to launch the UK’s first online business collaboration under our Sourcer Group Brands and are now in discussions about launching our American version of our UK web site www.billionimpossible.com

All thanks to a dream, a little vision and a business network called Million Impossible www.millionimpossible.com

Best Wishes
Bradley Chapman- MD

Bradley’s Blog

RAW Entrepreneur Magazine Goes Live Today – Featuring Rachel Elnaugh

The speculation of Million Impossible Plc’s on line magazine launch has created much interest with many businesses Pre-booking features within the online magazine months ago. The wait is now over as the 1st edition was released today.

To read the magazine simply click the link to the magazine on the bottom right hand side of the Million Impossible Homepage.Raw Entrepreneur went live this morning and features Rachel Elnaugh – Former Dragons Den Judge/ Owner Red Letter Days and Author of ‘“Business Nightmares”, when Entrepreneurs reach crisis point’.

Raw Entrepreneur also contains key editorial features by successful entrepreneurs, our members and key MI personnel talking about frankly about their past, present and future aspirations.

Raw Entrepreneur takes an open and honest look at the fight that our Entrepreneurs face to reach their success as an inspiration to those facing similar struggles today.

The Entrepreneurs featuring within the magazine are forwarding the magazine link to their customer database and we are asking that all other members forward the link to their own database of customers to maximise readership.

If you would like to feature within the next edition of the magazine then please contact Bradley Chapman or Matthew Hickey on 0845 468 5000 for full details. Please also note that we are now challenging Bradley to find the next high profile entrepreneur to feature on the cover.